The Making of Kasko Creative

the blog

Jan 01

“What do you want to be when you grow up?”

For the past 10 years I’ve been on a mission to answer this question. After graduating college and deciding that medical school, the dream I had been chasing since middle school, was no longer for me, I was left feeling lost and uncertain.

What do I want to do with my life?

Who do I want to be?

What followed has been a long and arduous adventure filled with joyful celebrations, unexpected surprises, and overwhelming challenges. I found love in many forms, made and lost friendships, built and walked away from businesses, lost and rediscovered myself, and explored new aspects of my life and world. It’s been beautiful and messy and terrifying, and through this process of discovery I stumbled upon the world of graphic and web design.

What many don’t know is that I ‘ve been designing brands and websites behind-the-scenes for the past 5 years. When I launched my first business back in 2014, I developed my own look and it quickly became my favorite part of the business-building process. A mix of creative design, strategic planning, and problem solving, it engaged my mind and passions in a way I hadn’t experienced since college. It wasn’t long before others began reaching out to me to design their logos and websites, and word of my fledgling side-gig spread. Enthralled with the work, I found myself pouring hours into learning Photoshop and Illustrator, studying the psychology of branding, and exploring marketing tools in order to improve my skills and be able to provide exceptional service to my clients.

Still, this passion was left in the background as I dove into my work as a doula and infant sleep specialist. It wasn’t until I attended a women’s entrepreneurial mastermind retreat where we did an exercise designed to help us see where our business strengths, weaknesses, and passions lay, that I found myself facing an unexpected truth. The words “I want to create beautiful things” were written across the page, and so Kasko Creative was born.

It’s seems fitting to be officially launching this business on the first day of a new year and decade: A fresh start. A new beginning. A glorious birth. And now I know what I want to be when I grow up.

So cheers to 2020! May you pursue your passions, find joy in unexpected places, and create beautiful things in the year to come.

xo,

Sasha

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